What is “White Hat” seo?

White Hat is used to identify the tye of search engine optimization being done to a website.  There are two forms of SEO, White Hat and Black Hat.  I like to think of it as good and evil.  It has been known that Google will punish websites using Black Hat methods by removing them from their index, thus voiding any type of traffic derived from Google search.  White Hatters are followers of Google guidelines and try their best to rank high in search engines based on the rule set given to them by Google.  White Hat seo is a long term process with rewards of long term SERPs placement and high quality content provided to its viewers.

What is “Black Hat” seo?

Determining if your website is using Black Hat seo can be difficult, but it most cases if it’s Black hat then it was intentional.   If you are experienced in SEO you may have started coming up with your own unique ways of manipulating standing in the search engine rank position.  If you are using Black Hat seo methods or methods of your own making a risk is involved.  Google may decide that your methods are not in the best interest of Googles algorithm, rendering your site blacklisted.

Conclusion

If you consider using Black Hat / New SEO methods, then I would suggest doing it for testing purposes or for yourself since the last thing you want to do is put a clients website in danger.  If your developing for a client or customer, stick with White Hat all the way.  I will be posting new methods I discover as time goes on, and we can decide if its Black Hat or not.