As you may have noticed Google has become much more strict about its website rankings.  Spamming your way to the top with backlinks is no longer the number one option.  Producing high levels of content and correctly targeting keyword terms can get you much further than you once thought possible.  Providing visitors with rich content is Google’s goal, and their algorithm appears to be setup the same way.  Take a look as the pages on your website.  Are they targeting the right keyword phrase, are you talking about it in paragraphs?  Do you have the most information someone could want when clicking on a website after searching your target phrase?  Google wants to find it on your website, so make sure your giving it to them.   These content changes have to do with the amount of total content/text on your page and how well you refer to the target phrase in your content.

Ways you can tell if your doing a good job on your website pages is pretty simple.  Each page, especially the pages branching from your homepage should contain a Pagerank value of 0 or better after being cached by Google 3 times.  Providing the right amount of content and density on your pages can insure PR0 or better, and the rankings you desire.

On-site elements to help you achieve your goal:

• Title Tag in relation to keyword phrase.
• Meta Description in relation to keyword phrase.
• H1 Header Tag in relation to keyword phrase.
• Having the most well written content in relation to keyword phrase.

Properly setting this up on all of your pages has an amazing effect on all of your rankings, including your homepage.  In a way you can use your sub pages to power your homepage for its competitive terms.